"Exploring the effects of gender, age, income and employment status on ..."

Matti Leppäniemi, Heikki Karjaluoto (2008)

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DOI: 10.1108/13287260810916943

access: closed

type: Journal Article

metadata version: 2022-03-16

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Matti Leppäniemi, Heikki Karjaluoto:
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns. J. Syst. Inf. Technol. 10(3): 251-265 (2008)

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