"Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in ..."

Mohammad Kazem Sayadi, Ahmad Makui (2014)

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DOI: 10.1007/S10957-013-0479-1

access: closed

type: Journal Article

metadata version: 2020-04-07

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Mohammad Kazem Sayadi, Ahmad Makui:
Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain. J. Optim. Theory Appl. 161(3): 1012-1021 (2014)

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