"Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model."

Fouad El Ouardighi et al. (2016)

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DOI: 10.1007/S10957-015-0855-0

access: closed

type: Journal Article

metadata version: 2024-05-07

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Fouad El Ouardighi, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort:
Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model. J. Optim. Theory Appl. 170(1): 323-342 (2016)

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