"Effects of tourism planning and marketing strategies on destination brand ..."

José Ruiz-Meza, Ricardo Sotaquirá, Jairo R. Montoya-Torres (2024)

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DOI: 10.1080/17477778.2022.2102945

access: closed

type: Journal Article

metadata version: 2024-09-08

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José Ruiz-Meza, Ricardo Sotaquirá, Jairo R. Montoya-Torres:
Effects of tourism planning and marketing strategies on destination brand equity: a system dynamics model. J. Simulation 18(3): 360-377 (2024)

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