"Optimal keyword bidding in search-based advertising with budget constraint ..."

Hande Küçükaydin, Baris Selçuk, Özgür Özlük (2020)

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DOI: 10.1080/01605682.2019.1567650

access: closed

type: Journal Article

metadata version: 2020-06-15

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  - https://dblp.org/rec/journals/jors/KucukaydinSO20
Hande Küçükaydin, Baris Selçuk, Özgür Özlük:
Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position. J. Oper. Res. Soc. 71(4): 566-578 (2020)

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