"Predicting consumer preference for fast-food franchises: a data mining ..."

Yoichi Hayashi, Ming-Huei Hsieh, Rudy Setiono (2009)

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DOI: 10.1057/PALGRAVE.JORS.2602646

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type: Journal Article

metadata version: 2020-06-08

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Yoichi Hayashi, Ming-Huei Hsieh, Rudy Setiono:
Predicting consumer preference for fast-food franchises: a data mining approach. J. Oper. Res. Soc. 60(9): 1221-1229 (2009)

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