"Divisional advertising efficiency in the consumer car purchase funnel: A ..."

Kanghwa Choi (2020)

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DOI: 10.1080/01605682.2019.1609886

access: closed

type: Journal Article

metadata version: 2020-08-31

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Kanghwa Choi:
Divisional advertising efficiency in the consumer car purchase funnel: A network DEA approach. J. Oper. Res. Soc. 71(9): 1411-1425 (2020)

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