"National and store brand advertising strategies."

Jenyi Chen, Stanko Dimitrov (2015)

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DOI: 10.1057/JORS.2014.20

access: closed

type: Journal Article

metadata version: 2020-10-26

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Jenyi Chen, Stanko Dimitrov:
National and store brand advertising strategies. J. Oper. Res. Soc. 66(8): 1237-1249 (2015)

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