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"Optimal cooperative advertising integration strategy for organizations ..."

Paul D. Berger, Jegoo Lee, Bruce David Weinberg (2006)

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DOI: 10.1057/PALGRAVE.JORS.2602069

access: closed

type: Journal Article

metadata version: 2020-06-08

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Paul D. Berger, Jegoo Lee, Bruce David Weinberg:
Optimal cooperative advertising integration strategy for organizations adding a direct online channel. J. Oper. Res. Soc. 57(8): 920-927 (2006)

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