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"Should competing firms offer 'Buy n times, get one free' loyalty programs? ..."
Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray (2020)
- Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray:
Should competing firms offer 'Buy n times, get one free' loyalty programs? A game-theoretic analysis. J. Oper. Res. Soc. 71(2): 280-300 (2020)
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