"The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer ..."

Yu-Hsi Yuan et al. (2022)

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DOI: 10.4018/JOEUC.287105

access: open

type: Journal Article

metadata version: 2023-09-30

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Yu-Hsi Yuan, Yi-Cheng Yeh, Chia-Huei Wu, Cheng-Yong Liu, Hsin-Hao Chen, Chien-Wen Chen:
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing. J. Organ. End User Comput. 34(3): 1-15 (2022)

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