"Lucky Reply Effect: How a Company's Online Replies to Consumers' Online ..."

Ming Chen et al. (2020)

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DOI: 10.4018/JOEUC.2020100108

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type: Journal Article

metadata version: 2022-10-04

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Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu:
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. J. Organ. End User Comput. 32(4): 162-174 (2020)

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