"A Performance Index for Traditional Retailers Incorporating Digital ..."

Isotilia Costa Melo et al. (2022)

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DOI: 10.1080/10919392.2023.2177070

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type: Journal Article

metadata version: 2024-10-06

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Isotilia Costa Melo, P. N. Alves Junior, J. S. Callefi, Tatiana Kimura Kodama, Marcelo Seido Nagano, Daisy Aparecida do Nascimento Rebelatto:
A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking Through Data Envelopment Analysis (DEA). J. Organ. Comput. Electron. Commer. 32(3-4): 196-216 (2022)

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