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"Impact of Customer's Social Value on Optimizing Referral Reward Programs."
Fenfen Jiang, Shue Mei, Weijun Zhong (2020)
- Fenfen Jiang, Shue Mei, Weijun Zhong:
Impact of Customer's Social Value on Optimizing Referral Reward Programs. J. Organ. Comput. Electron. Commer. 30(3): 279-295 (2020)
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