"The bright and dark of consumers' online brand defending behaviors: ..."

Cheuk Hang (Allen) Au, Kevin K. W. Ho, Kris M. Y. Law (2021)

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DOI: 10.1080/10919392.2021.1949192

access: closed

type: Journal Article

metadata version: 2024-07-18

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Cheuk Hang (Allen) Au, Kevin K. W. Ho, Kris M. Y. Law:
The bright and dark of consumers' online brand defending behaviors: exploring their enablers, realization, and impacts. J. Organ. Comput. Electron. Commer. 31(3): 171-191 (2021)

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