"Role of Culture in Engaging Consumers in Organizational Social media Posts."

Young Anna Argyris, Yaqian Wang, Aziz Muqaddam (2020)

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DOI: 10.1080/10919392.2020.1823177

access: closed

type: Journal Article

metadata version: 2023-09-30

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Young Anna Argyris, Yaqian Wang, Aziz Muqaddam:
Role of Culture in Engaging Consumers in Organizational Social media Posts. J. Organ. Comput. Electron. Commer. 30(4): 297-322 (2020)

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