"A Study on Content Creator Competencies Influencing YouTube Channel ..."

Jaeyoung An, Choong C. Lee, Nayeon Kwak (2023)

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DOI: 10.1080/10919392.2023.2249785

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type: Journal Article

metadata version: 2023-10-14

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Jaeyoung An, Choong C. Lee, Nayeon Kwak:
A Study on Content Creator Competencies Influencing YouTube Channel Loyalty and Viewing Satisfaction. J. Organ. Comput. Electron. Commer. 33(1-2): 70-95 (2023)

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