"Social Media and Brand Purchase: Quantifying the Effects of Exposures to ..."

Karen Xie, Young Jin Lee (2015)

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DOI: 10.1080/07421222.2015.1063297

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type: Journal Article

metadata version: 2022-06-10

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Karen Xie, Young Jin Lee:
Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model. J. Manag. Inf. Syst. 32(2): 204-238 (2015)

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