"Marketing Information Systems: Their Current Status in Fortune 1000 Companies."

Raymond McLeod Jr., John C. Rogers (1985)

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DOI: 10.1080/07421222.1985.11517715

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type: Journal Article

metadata version: 2022-06-10

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Raymond McLeod Jr., John C. Rogers:
Marketing Information Systems: Their Current Status in Fortune 1000 Companies. J. Manag. Inf. Syst. 1(4): 57-75 (1985)

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