"Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales ..."

Kyunghee Lee, Byungtae Lee, Wonseok Oh (2015)

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DOI: 10.1080/07421222.2015.1138372

access: closed

type: Journal Article

metadata version: 2022-10-02

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Kyunghee Lee, Byungtae Lee, Wonseok Oh:
Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce. J. Manag. Inf. Syst. 32(4): 109-143 (2015)

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