"Informational and Normative Social Influence in Group-Buying: Evidence ..."

Kevin K. Y. Kuan, Yingqin Zhong, Patrick Y. K. Chau (2014)

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DOI: 10.2753/MIS0742-1222300406

access: closed

type: Journal Article

metadata version: 2022-06-10

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Kevin K. Y. Kuan, Yingqin Zhong, Patrick Y. K. Chau:
Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data. J. Manag. Inf. Syst. 30(4): 151-178 (2014)

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