"Examining the Role of "Free" Product-Augmenting Online Services in Pricing ..."

Ramnath K. Chellappa, K. Ravi Kumar (2005)

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DOI: 10.1080/07421222.2003.11045834

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type: Journal Article

metadata version: 2022-06-10

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Ramnath K. Chellappa, K. Ravi Kumar:
Examining the Role of "Free" Product-Augmenting Online Services in Pricing and Customer Retention Strategies. J. Manag. Inf. Syst. 22(1): 355-377 (2005)

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