"What reduces the privacy concerns of the customers towards the use of ..."

Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal (2024)

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DOI: 10.1080/17489725.2023.2256701

access: closed

type: Journal Article

metadata version: 2024-08-22

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Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal:
What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. J. Locat. Based Serv. 18(2): 139-161 (2024)

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