"RFM ranking - An effective approach to customer segmentation."

A. Joy Christy et al. (2021)

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DOI: 10.1016/J.JKSUCI.2018.09.004

access: closed

type: Journal Article

metadata version: 2025-01-19

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A. Joy Christy, A. Umamakeswari, L. Priyatharsini, A. Neyaa:
RFM ranking - An effective approach to customer segmentation. J. King Saud Univ. Comput. Inf. Sci. 33(10): 1251-1257 (2021)

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