"RFM model for customer purchase behavior using K-Means algorithm."

P. Anitha, Malini M. Patil (2022)

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DOI: 10.1016/J.JKSUCI.2019.12.011

access: open

type: Journal Article

metadata version: 2023-09-12

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P. Anitha, Malini M. Patil:
RFM model for customer purchase behavior using K-Means algorithm. J. King Saud Univ. Comput. Inf. Sci. 34(5): 1785-1792 (2022)

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