"Which emotional brand values do my followers want to hear about? An ..."

Lidija Lalicic et al. (2019)

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DOI: 10.1007/S40558-018-0134-7

access: closed

type: Journal Article

metadata version: 2020-09-10

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  - https://dblp.org/rec/journals/jitt/LalicicHMJ19
Lidija Lalicic, Assumpció Huertas, Antonio Moreno, Mohammed Jabreel:
Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations. J. Inf. Technol. Tour. 21(1): 63-81 (2019)

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