"Impact of humour on firm-initiated social media conversations."

Jing Ge, Ulrike Gretzel (2018)

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DOI: 10.1007/S40558-017-0097-0

access: closed

type: Journal Article

metadata version: 2022-08-25

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Jing Ge, Ulrike Gretzel:
Impact of humour on firm-initiated social media conversations. J. Inf. Technol. Tour. 18(1-4): 61-83 (2018)

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