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"Strategic management implications of a consumer value perspective on ..."
Sirkka L. Jarvenpaa, Claudia Loebbecke (2009)
- Sirkka L. Jarvenpaa, Claudia Loebbecke:
Strategic management implications of a consumer value perspective on Mobile TV. J. Inf. Technol. 24(2): 202-212 (2009)
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