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"Web Assurance Seals: How and Why They Influence Consumers' Decisions."
Marcus D. Odom, Anand Kumar, Laura Saunders (2002)
- Marcus D. Odom
, Anand Kumar, Laura Saunders:
Web Assurance Seals: How and Why They Influence Consumers' Decisions. J. Inf. Syst. 16(2): 231-250 (2002)

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