"ID3P: Iterative Data-Driven Development of Personas to Improve Business ..."

Yasuhiro Watanabe et al. (2018)

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access: open

type: Journal Article

metadata version: 2022-06-17

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Yasuhiro Watanabe, Hironori Washizaki, Kiyoshi Honda, Yuki Noyori, Yoshiaki Fukazawa, Aoi Morizuki, Hiroyuki Shibata, Kentarou Ogawa, Mikako Ishigaki, Satiyo Shiizaki, Teppei Yamaguchi, Tomoaki Yagi:
ID3P: Iterative Data-Driven Development of Personas to Improve Business Goals, Strategies, and Measurements. J. Inf. Sci. Eng. 34(5): 1141-1173 (2018)

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