"Data Science Applied to Marketing: A Literature Review."

Albérico Rosário, Luís Bettencourt Moniz, Rui Cruz (2021)

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DOI: —

access: open

type: Journal Article

metadata version: 2022-08-08

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Albérico Rosário, Luís Bettencourt Moniz, Rui Cruz:
Data Science Applied to Marketing: A Literature Review. J. Inf. Sci. Eng. 37(5): 1067-1081 (2021)

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