"Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews ..."

Maidul Islam, Mincheol Kang, Tegegne Tesfaye Haile (2021)

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DOI: 10.4018/JGIM.20211101.OA52

access: open

type: Journal Article

metadata version: 2022-10-24

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  - journals/jgim/IslamKH21
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  - https://dblp.org/rec/journals/jgim/IslamKH21
Maidul Islam, Mincheol Kang, Tegegne Tesfaye Haile:
Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful?: A New Approach to Understanding Customer Review Helpfulness on Amazon. J. Glob. Inf. Manag. 29(6): 1-18 (2021)

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