"Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming."

Yi Cui, Yanping Liu, Meng Gu (2022)

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DOI: 10.4018/JGIM.314226

access: closed

type: Journal Article

metadata version: 2024-03-13

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Yi Cui, Yanping Liu, Meng Gu:
Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming. J. Glob. Inf. Manag. 30(1): 1-18 (2022)

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