"Using Online Social Networks to Globalize and Popularize Product Brands in ..."

Christina Ling-hsing Chang, Sheng Wu (2021)

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DOI: 10.4018/JGIM.20211101.OA38

access: open

type: Journal Article

metadata version: 2022-10-24

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Christina Ling-hsing Chang, Sheng Wu:
Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas: A Relational Network Model. J. Glob. Inf. Manag. 29(6): 1-30 (2021)

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