"Paid internet advertising (PIA) and frequency of apps-buying decisions: ..."

Sajad Rezaei, Maryam Emami, Nurlida Ismail (2018)

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DOI: 10.1108/JEIM-08-2017-0113

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/jeim/RezaeiEI18
Sajad Rezaei, Maryam Emami, Nurlida Ismail:
Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. J. Enterp. Inf. Manag. 31(3): 463-487 (2018)

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