""Hacking marketing": how do firms develop marketers' expertise and ..."

Najmeh Hafezieh, Neil Pollock, Annmarie Ryan (2023)

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DOI: 10.1108/JEIM-12-2021-0530

access: closed

type: Journal Article

metadata version: 2023-03-28

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Najmeh Hafezieh, Neil Pollock, Annmarie Ryan:
"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? J. Enterp. Inf. Manag. 36(2): 655-679 (2023)

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