"Examining the impact of mobile interactivity on customer engagement in the ..."

Ali Abdallah Alalwan et al. (2020)

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DOI: 10.1108/JEIM-07-2019-0194

access: closed

type: Journal Article

metadata version: 2020-09-05

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  - https://dblp.org/rec/journals/jeim/AlalwanABRQD20
Ali Abdallah Alalwan, Raed Salah Algharabat, Abdullah Mohammed Baabdullah, Nripendra P. Rana, Zainah Qasem, Yogesh K. Dwivedi:
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping. J. Enterp. Inf. Manag. 33(3): 627-653 (2020)

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