"Is Customer Relationship Management a Success Factor in Electronic Commerce?"

Detlef Schoder, Nils Madeja (2004)

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type: Journal Article

metadata version: 2023-12-15

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Detlef Schoder, Nils Madeja:
Is Customer Relationship Management a Success Factor in Electronic Commerce? J. Electron. Commer. Res. 5(1): 38-53 (2004)

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