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"What Drives Electronic Commerce across Cultures? Across-Cultural Empirical ..."
Paul A. Pavlou, Lin Chai (2002)
- Paul A. Pavlou, Lin Chai:
What Drives Electronic Commerce across Cultures? Across-Cultural Empirical Investigation of the Theory of Planned Behavior. J. Electron. Commer. Res. 3(4): 240-253 (2002)
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