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"Differential Effects of Product Category on Shoppers' Selection of ..."
Oded Lowengart, Noam Tractinsky (2001)
- Oded Lowengart, Noam Tractinsky:
Differential Effects of Product Category on Shoppers' Selection of Web-based Stores: A Probabilistic Modeling Approach. J. Electron. Commer. Res. 2(4): 142-156 (2001)
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