"Study on WeChat Marketing Strategy Based on the Purchase Intention of ..."

Jingkun Zhao, Honglu Liu, Yilei Pei (2017)

> Home

Details and statistics

DOI: 10.4018/JECO.2017100104

access: closed

type: Journal Article

metadata version: 2020-05-27

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jeco/ZhaoLP17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jeco/ZhaoLP17
Jingkun Zhao, Honglu Liu, Yilei Pei:
Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group. J. Electron. Commer. Organ. 15(4): 39-56 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.