"Adoption of Online Subscription Beauty Boxes: A Behavioural Reasoning ..."

Brijesh Sivathanu (2018)

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DOI: 10.4018/JECO.2018100102

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type: Journal Article

metadata version: 2020-05-27

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Brijesh Sivathanu:
Adoption of Online Subscription Beauty Boxes: A Behavioural Reasoning Theory (BRT) Perspective. J. Electron. Commer. Organ. 16(4): 19-40 (2018)

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