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"Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel ..."
Maria Madlberger (2006)
- Maria Madlberger:
Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment: Evidence from a Catalog Retailer in the German-Speaking World. J. Electron. Commer. Organ. 4(4): 29-51 (2006)
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