"Investigating B-to-B Social Media Implementation: E-Marketing Orientation ..."

Ying-Kai Liao, Candice Chang, Giang Nu To Truong (2020)

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DOI: 10.4018/JECO.2020010102

access: closed

type: Journal Article

metadata version: 2020-10-26

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Ying-Kai Liao, Candice Chang, Giang Nu To Truong:
Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective. J. Electron. Commer. Organ. 18(1): 18-35 (2020)

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