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"Signals of Trustworthiness in E-Commerce: Consumer Understanding of ..."
Kathryn M. Kimery, Mary McCord (2006)
- Kathryn M. Kimery, Mary McCord:
Signals of Trustworthiness in E-Commerce: Consumer Understanding of Third-Party Assurance Seals. J. Electron. Commer. Organ. 4(4): 52-74 (2006)
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