"Factors Driving Consumer Engagement and Intentions with Gamification of ..."

Shampy Kamboj, Shruti Rana, Vinayak A. Drave (2020)

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DOI: 10.4018/JECO.2020040102

access: closed

type: Journal Article

metadata version: 2025-01-19

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Shampy Kamboj, Shruti Rana, Vinayak A. Drave:
Factors Driving Consumer Engagement and Intentions with Gamification of Mobile Apps. J. Electron. Commer. Organ. 18(2): 17-35 (2020)

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