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"Role of Shopping App Attributes in Creating Urges for Impulse Buying: An ..."
Priyanka Gupta et al. (2021)
- Priyanka Gupta, Sanjeev Prashar, Chandan Parsad
, Sai Vijay Tata:
Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique. J. Electron. Commer. Organ. 19(1): 43-64 (2021)
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