"Role of Shopping App Attributes in Creating Urges for Impulse Buying: An ..."

Priyanka Gupta et al. (2021)

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DOI: 10.4018/JECO.2021010103

access: closed

type: Journal Article

metadata version: 2021-07-25

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  - https://dblp.org/rec/journals/jeco/GuptaPPT21
Priyanka Gupta, Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata:
Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique. J. Electron. Commer. Organ. 19(1): 43-64 (2021)

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