"Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence."

Gözem Güçeri-Ucar (2013)

> Home

Details and statistics

DOI: 10.4018/JECO.2013100101

access: closed

type: Journal Article

metadata version: 2020-05-27

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jeco/Guceri-Ucar13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jeco/Guceri-Ucar13
Gözem Güçeri-Ucar:
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. J. Electron. Commer. Organ. 11(4): 1-18 (2013)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.