"Antecedent Effects of Info Content on User Attitudes Toward Radical ..."

Pratim Datta, Geoffrey Hill (2020)

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DOI: 10.4018/JECO.2020010103

access: closed

type: Journal Article

metadata version: 2023-06-21

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Pratim Datta, Geoffrey Hill:
Antecedent Effects of Info Content on User Attitudes Toward Radical Technology-Brand-Extension: Info Content on User Attitudes of Brand Extensions. J. Electron. Commer. Organ. 18(1): 36-58 (2020)

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