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"Do bad experiences loom larger than good ones? The role of prior purchase ..."
Nils Siegfried, Nane Winkler, Alexander Benlian (2020)
- Nils Siegfried, Nane Winkler, Alexander Benlian:
Do bad experiences loom larger than good ones? The role of prior purchase experiences on the effectiveness of IS certifications. J. Decis. Syst. 29(2): 79-101 (2020)
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